Campaign for the Future | Building a More Resilient World
In August 2021, the Salk Institute launched a 5-year, $500M fundraising and scientific campaign. The Campaign branding, messaging, and visual identity was created by Salk’s in-house creative team. Below is an assortment of collateral materials, including videos, brochures, launch event, etc., developed to help introduce the Campaign’s key fundraising elements and scientific goals to the public, Salk donors, media, and community stakeholders.
Campaign Public Launch
For 25 years, Salk has hosted their most prominent event, Symphony at Salk, outdoors, under the stars, in the courtyard of the historic Institute. During the event's return in August 2021, the Institute publicly announced the start of its 5-year, $500M Campaign for the Future, Building a More Resilient World. More than 500 of Salk’s major donors, board members, business leaders, and media members were in the audience. An image of the lighting and visuals used in the launch were projected on the architectural landmark's three-story facades, creating a dynamic, colorful launch to a bold campaign.
Campaign for the Future Launch Video
This video showcases the actual launch of the Campaign at Symphony at Salk in August 2021.
Campaign Video
An introductory video by the Communications Office detailing the significant aspects of the Campaign for the Future, including the design and construction of a new science and technology center on the historic Salk campus.
Campaign Ad
A sample of the print advertising published in a variety of local magazines and Inside Salk.
CASE FOR GIVING
Below are examples of proposals created to advance the fundraising effort of the Campaign for the Future.
Branded Viewfinder
Showcasing the elements of the fundraising campaign as well as rendering of the new science and technology center.
Folding Brochure
This colorful, multi-sided folding brochure was designed to be interactive and engaging so readers would spend more time with the content. It was distributed inside the Campaign for the Future Viewfinder, and 5,000 copies were inserted in the Fall 2021 issue of Inside Salk.
Atrium Banners
Fabric banners designed to promote the Campaign for the Future as shown on display in the foyer of the Salk auditorium.
Inside Salk
Cover of Salk’s award-winning magazine announcing the launch of the Campaign for the Future, August 2021.
A $100 Million Gift
In November 2021, two months after the Campaign for the Future launch, Salk received a $100M pledge to the campaign from Irwin and Joan Jacobs. This is the cover of the December 2021 issue of Inside Salk followed by the center spread announcing the gift.
